How Quality Ag Brought Order and Visibility to a 130+ Asset Fleet with Simply Fleet

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Meet the Champion

Chloe Lozano is Quality Ag's Office Manager and the driving force behind Simply Fleet's adoption across the business. She identified the gap, researched the options, made the call, and saw the rollout through from start to finish. The results Quality Ag is seeing today are as much a reflection of her commitment as they are of the tools she chose.

The Challenge

Quality Ag has grown steadily since 1998, expanding from ranch management into four distinct industries. With that growth came a fleet of over 130 vehicles and pieces of equipment: trucks, trailers, ATVs, and heavy machinery operating across farms, construction sites, and oil fields, each with its own service schedule, insurance requirement, and cost profile.

For a long time, the business managed all of it informally. Employees would tell the mechanics when a vehicle had hit a certain mileage. Completed jobs were noted on a whiteboard. Once wiped, that record was gone. There were no automatic alerts, no service history to look back on, and no way to see at a glance what was coming due, what had been done, or what any individual vehicle was actually costing the business.

For a company operating across four industries with a lean team, this was a risk hiding in plain sight. One missed renewal. One overdue service. One breakdown at the wrong time. The margin for error was shrinking as the business grew.

Why Simply Fleet

Chloe researched fleet management platforms, evaluated her options, and made the call. Simply Fleet was the right fit for Quality Ag's operation: practical, accessible, and built for a team that needed to get up and running without a lengthy implementation. She drove the rollout, got the team on board, and built Simply Fleet into the daily rhythm of how Quality Ag operates.

Getting Started

Adoption came naturally. The platform's intuitive design meant 13 users across the business could start logging fuel, setting reminders, and tracking service records without significant training or disruption. Reminders were configured to route the right alerts to the right people: administrative notifications to the office, operational ones to the mechanics and field leads.

"Simply Fleet has helped our company develop a better understanding of fleet expenses and service requirements. The ability to be notified of upcoming renewals and services has improved our efficiency and overall workflow. We love working with Simply Fleet and will continue refining our fleet knowledge due to this program."
Chloe Lozano, Office Manager, Quality Ag

Simply Fleet Features in Use

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The Difference It Made

Since implementing Simply Fleet, Quality Ag has seen meaningful improvements across its operation:

• Zero missed insurance renewals or registration deadlines since switching to Simply Fleet's automated reminder system.
• Maintenance issues are now being caught earlier through consistent inspection logs, before they develop into the kind of repairs that take a vehicle out of service for days.
• A complete, searchable service history for every asset in the fleet, permanently replacing the whiteboard that was wiped clean after every job.
• Full visibility into what each asset is costing the business, across insurance, lease payments, maintenance, and fuel, giving the team the data to make informed decisions on repairs, replacements, and fleet planning.
• Automated reminders route the right alerts to the right people, keeping the office and the mechanics team informed without manual coordination.

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From Guesswork to Total Cost of Ownership

As expense data accumulated against individual vehicles, Quality Ag gained something the whiteboard could never have provided: Total Cost of Ownership for each asset. With that visibility came a decision that speaks directly to the platform's value.

The team identified a vehicle that was costing significantly more than the rest of the fleet. Repair costs, downtime, and maintenance frequency. The numbers told a clear story. The decision was straightforward: sell the vehicle and lower overall fleet costs. Before Simply Fleet, there was no way to know which vehicle was the problem. Now there is, and Quality Ag is acting on it.

"Understanding that one vehicle may cost us significantly more than another, we should sell this vehicle to lower our overall fleet costs."
Chloe Lozano, Office Manager, Quality Ag

Looking Ahead

Quality Ag is still building. As expense and fuel data continue to accumulate across the fleet, the picture of total cost per asset will get sharper. The team is already using that data to make lifecycle decisions. Over time, Simply Fleet will give them a precise, reliable view of fleet costs that feeds directly into how the business plans and grows.

Would They Recommend It?

Without hesitation. Quality Ag would recommend Simply Fleet to any business managing a large or complex fleet, particularly those still relying on informal tracking methods. The platform is practical, accessible, and built for teams that need results without a lengthy implementation.

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Ready to Take Control of Your Fleet Costs?

Every fleet has a vehicle that's costing more than it should. A renewal that's easy to miss. A repair that could have been caught three months earlier.

The difference is whether you can see it.
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Quality Ag started with a whiteboard and a team doing their best with what they had. Today they have full visibility across 130+ assets, a clear picture of total cost of ownership for every vehicle, and the data to make lifecycle decisions that directly impact the bottom line.
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That didn't require a big IT project or a dedicated fleet team. It required one person who cared enough to find a better way.

If you're managing a fleet and still relying on memory, spreadsheets, or word of mouth, your story doesn't have to stay that way.

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