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One Person. 130+ Assets. Zero Margin for Error.
Quality Ag has come a long way since 1998, when it started as a ranch management company specializing in citrus and avocado farming in Southern California. Today, the business spans agriculture, site construction, oil and gas, and water and drainage: four industries, one team, and a fleet of over 130 vehicles and pieces of equipment that has to show up every single day.
Trucks, trailers, ATVs, heavy machinery. Assets that work across farms, construction sites, and oil fields. Each one with its own service schedule, insurance requirement, and cost profile.
Keeping all of that organized fell to one person: Chloe Lozano, Office Manager at Quality Ag. And for a long time, she made it work with what she had.
Running on Memory and a Whiteboard
There was no fleet management system at Quality Ag. Service scheduling worked the way it always had. Employees would tell the mechanics when a vehicle had hit a certain mileage, and the mechanics would take it from there. Completed jobs got noted on a whiteboard. Once wiped, that record was gone.
There were no automatic alerts. No service history to look back on. No way to see at a glance what was coming due, what had been done, or what the total cost of ownership of any individual vehicle actually was.
For a company operating across four industries with a lean team, this was a risk hiding in plain sight. One missed renewal. One overdue service. One breakdown at the wrong time. The margin for error was shrinking as the business grew.
Chloe knew there had to be a better way. So she went looking for one.
The Search That Changed Everything
Chloe researched fleet management platforms, evaluated her options, and made the call. Simply Fleet was the right fit for Quality Ag's operation: practical, accessible, and built for a team that needed to hit the ground running without a lengthy implementation.
She didn't just sign up. She drove the rollout, got the team on board, and built Simply Fleet into the daily rhythm of how Quality Ag operates. Today, 13 users across the business are active on the platform. That doesn't happen without someone pushing for it.
The Feature They Can't Work Without
Ask Chloe what the team uses most and the answer is immediate: REMINDERS!!
It sounds simple. But for an operation managing insurance renewals, vehicle registrations, and service intervals across 130+ assets, a reliable reminder system is the difference between staying on top of things and constantly playing catch up.
Today, Quality Ag runs hundreds of active recurring reminders across the fleet. Some are triggered by date, some by mileage. The right alerts go to the right people: administrative reminders to the office, operational ones to the mechanics and field leads. Everything is automatic. Nothing relies on someone remembering to flag it.
Since switching to Simply Fleet, Quality Ag has not missed a single insurance renewal or registration deadline. For Chloe, that alone is a result worth talking about.
Catching Problems Before They Become Expensive
With reminders running in the background, the team turned its attention to inspections. A formal safety checklist now runs consistently across the fleet, covering everything from steering and suspension to brakes, battery, air systems, and tires.
The impact has been practical and immediate. Issues are being caught earlier, before they develop into the kind of repairs that take a vehicle out of service for days and cost significantly more to fix. For a fleet operating across farming, construction, and oil and gas environments, that early warning makes a real difference.
And when repairs do happen, they are now logged permanently against the vehicle. Every oil change, every hydraulic job, every inspection result. The whiteboard is gone. In its place is a complete, searchable service history for every asset in the fleet, accessible to anyone on the team at any time.
From Guesswork to Total Cost of Ownership
As expenses accumulated against individual vehicles, Quality Ag gained something they never had before: a clear picture of the total cost of ownership for every asset in the fleet.
With that visibility, the team can now accurately assess which vehicles are performing well and which are becoming a liability. Vehicles with higher downtime and unplanned maintenance costs can be identified and considered for replacement. Over time, Quality Ag will have a precise, reliable view of fleet costs as a whole, making lifecycle decisions based on data rather than instinct. In Chloe's words:
"Understanding that one vehicle may cost us significantly more than another, we should sell this vehicle to lower our overall fleet costs."
That is the moment Simply Fleet is built for. Not just tracking what happened, but giving the right person the clarity to act on it. Before, there was no way to know which vehicle was the problem. Now there is, and Quality Ag is acting on it.
It Started With One Person Asking a Better Question
What makes Quality Ag's story worth telling isn't just the platform. It's the person behind it.
Chloe Lozano didn't wait for someone to hand her a solution. She identified the gap, researched the options, made the call, and saw it through. The results Quality Ag is seeing today: zero missed renewals, earlier issue detection, full service history, and cost visibility at the vehicle level, are as much a reflection of her commitment as they are of the tools she chose.
"Simply Fleet has helped our company develop a better understanding of fleet expenses and service requirements. The ability to be notified of upcoming renewals and services has improved our efficiency and overall workflow. We love working with Simply Fleet and will continue refining our fleet knowledge due to this program."
— Chloe Lozano, Office Manager, Quality Ag
Ready to Take Control of Your Fleet Costs?
Every fleet has a vehicle that's costing more than it should. A renewal that's easy to miss. A repair that could have been caught three months earlier.
The difference is whether you can see it.
Quality Ag started with a whiteboard and a team doing their best with what they had. Today they have full visibility across 130+ assets, a clear picture of total cost of ownership for every vehicle, and the data to make lifecycle decisions that directly impact the bottom line.
That didn't require a big IT project or a dedicated fleet team. It required one person who cared enough to find a better way.
If you're managing a fleet and still relying on memory, spreadsheets, or word of mouth, your story doesn't have to stay that way.
