Keith Murray didn’t hate paperwork. He hated the inefficiencies it represented and blind spots it created.
As the Fleet Coordinator at Cameron Recycling, a metal recycling operation in Manville, Texas, Keith managed a mixed fleet of trucks and heavy machinery. And for years, every truck inspection at Cameron Recycling was done on paper. Drivers would complete pre-trip forms, hand them off at the office, and hope someone would read them. But with a growing mixed fleet of trucks and heavy equipment, the system was breaking.
“I’d look at inspection forms a day or two after they were filled out—sometimes longer. By then, it’s already too late to get ahead of the repair.”
Every lagged inspection meant delayed fixes, unknown downtimes, and frustrated teams trying to juggle reactive repairs. As the fleet grew, so did the pain.
Keith knew something had to give.
He started researching solutions. He needed something that:
He found Simply Fleet. It was simple, mobile-first, and gave him a way to track inspections, repairs, and maintenance, all in one place.
“I looked around at a few others, but Simply Fleet was the one that just fit what we needed. I’ve been using it ever since.”
Cameron Recycling’s operations don’t rely on just trucks. Their fleet includes 50 different types of vehicles and equipments
Keith customized inspection checklists by equipment type. Each type of vehicle had different service needs. Keith used Simply Fleet to create custom inspection forms for each asset type, so drivers and operators weren’t filling out irrelevant checklists.
And the best part? They could use their existing devices. No new hardware. No training manuals. Just an app that worked.
“They picked it up fast. Older guys took a little longer, but even they got used to it. The young ones were on it day one.”
The real transformation wasn’t just digital, it was personal.
When Keith’s wife retired and wanted to travel, he made a decision: instead of stepping away from his role, he’d take it remote. Simply Fleet made that possible.
“I’ve been remote for over a year now. I work 8 to 12, five days a week, from home. I couldn’t do that without Simply Fleet.”
Using Starlink for internet and Simply Fleet for everything else, Keith manages maintenance reminders, approves work orders, tracks inspections, and checks inventory, all from his home office.
Keith describes a series of small wins that add up to a massive shift in how the fleet runs:
Drivers now log inspections from their devices. When something fails, Keith receives an instant alert. No delay. No surprises.
“Now, I know what’s wrong before the machine leaves the yard.”
The dashboard shows all upcoming services. Keith can confirm that filters and parts are ready before the due date, cutting down emergency repairs and chaos.
“We’re not always chasing from behind. That’s the biggest shift.”
No more reviewing stacks of handwritten forms. No more back-and-forth with drivers to clarify what went wrong.
“I don’t have to review papers anymore. That alone saves hours.”
Keith’s also started using Simply Fleet’s inventory tracking. With a growing fleet and proprietary filters that can’t be sourced last-minute, it’s become essential.
“We used to let the vendor carry inventory. Now we’re stocking our own, and trying to stay ahead.”
He’s exploring low-stock alerts and reorder points now, with support from the Simply Fleet team guiding him through what’s possible.
Younger drivers took to the app quickly. Older team members needed a bit more coaching, but overall, adoption went smoothly. Some operators still forget to hit “fail” when something’s wrong. They leave notes, but that doesn’t trigger alerts. Keith checks in and re-trains when needed.
“Some guys are afraid to push the red button. But they’re getting better. The system works, it’s just about behavior now.”
Keith highlights how quickly the support team got him up to speed, especially in the beginning when he didn’t know where to look for errors or how to fix mismatches in hour meter readings.
He’s also been looped into new features, like AI invoice scanning and service logs, which will help automate even more once he starts using them.
“Zero complaints. Every time I reached out, I got a response. I’ve gotten emails from competitors, saying, ‘come over.’ I looked at their stuff, and I’m like—why would I move? What we’ve got works.”
“Since we switched to Simply Fleet, our maintenance went from a daily scramble to a predictable routine. I get alerts, I assign work orders, and I can run the whole thing from home. It’s saved us time, reduced surprises, and helped us grow.”
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